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Keymaster

Some tools are free to start using and then charge by the number of contacts in your database. This is why keeping on top of your lists is important as you’ll be paying for each one: so be prepared to audit your lists regularly.

#1289

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Keymaster

Label each list clearly so you can find them again easily and also track performance.

#1298

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Keymaster

When you create an email campaign, the key metrics for success are the growth and quality of the subscriber list. You should look at creating lists that are segmented by type. That can be by audience, preference, or category but avoid putting every contact into one pot and hoping it will work!

#1308

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Keymaster

The nature of using email for inbound marketing means that your leads are warmer as they have greater intent and interest in your business. It also means the Return on Investment is higher and costs can be lower as inbound email lists tend to have lower subscribers.

#1329

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Keymaster

Email is a great way to engage with prospects who have already shown an interest in your company, product, or service. They do this by opting in or signing up as a subscriber to a newsletter.

#1332

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